Monday, March 19, 2012

My Army of Awesome

"I won't accept anything less than the best a player's capable of doing... and he has the right to expect the best that I can do for him and the team!" Oliver Wendell Holmes

Major change is starting to sweep across the country and throughout the fitness world.  Niche gyms are opening in nearly every major city and some small towns.  CrossFit (meh...I'm talking the business model) has become a huge success and group training is taking charge over one on one personal coaching and the monotony of the sea of cardio machines and useless exercise machines found in a "GloboGym".

People who make the jump and run out of the "box gym" into a smaller, niche like setting are starting to realize that they have been lied to for so long.  So many people who belong to Corporate Gyms, that have exercised for years, are nothing but weak, skinny, and unhealthy individuals.  For x amount of years these people, men and women alike, have been "doing it" wrong.  Told to warm up on a treadmill for 5 minutes, do a circuit of 5 machines, and run on a treadmill for 20 minutes these folks know nothing about being strong and fit, and their results are always lacking.  

The "New Era" of health and fitness is blossoming into an awesome situation.  We are getting out of the gyms with four walls filled with mirrors and off our hamster wheels.  We are starting to become stronger and healthier while refusing to consume the lies.  Are you a part of that?

Small "niche" gyms, strength and conditioning gyms, and CrossFit gyms are popping up all over the place.  The reason being, is people want to be a part of something bigger.  People want to train like a team and compete against themselves and each other.  People, women especially, want to train in a group setting and not by themselves.  Training as a part of a team gives you a sense of responsibility and makes you work harder. 

At Activate Fitness I am in the beginning stages of creating my "Army of Awesome".  The people who find what I say and my style of training, to be what they feel they need, have given all of their trust to me and I am slowly turning them into "All American Badasses" as they become part of my "team" or "army".  

We train outside on my blacktop driveway or inside my small garage gym with nothing but a Squat Rack, some Barbells, iron plates, a Prowler, Battle Ropes, and a few other minor gadgets.  This is all I need to get my Army into amazing shape.  Their days of running like a hamster watching The Maury Show are over.  Instead they focus on the intense exercises I throw at them while enjoying the view of a farm and some green grass in my front lawn.  There is no more buying into the quick gimmick lies that are so abundant on television or in magazines.  I do not lie to my Army, nor do I make promises I can't keep.  I will not sell them on some fantasy adventure of a quick fix to a problem that has taken many years to develop.  I demand excellence and effort.  I dedicate my time to help them become stronger and better.. Everyday.  I am determined to mold my Army into a strong species that can walk tall, proud, strong, and be in charge of their own lives.  I do not want my clients to focus on fads or the latest science.  I have them focus on the basics with a side dish of fun.   

They trust me and I admire that.  I respect them for looking up to my leadership and I demand my own excellence in giving them the best of my knowledge, the most of their time with me, and the support they need to keep their focus on becoming better.  Everyday is different, everyday is adventure, and when push comes to shove my Army will walk all over the puppets on the hamster wheels inside the cage of a GloboGym.  My Army will lift weights, my army will push the prowler until they feel like puking, and my army will get the results they pay me for, or I have failed them and they have failed me.  It isn't just the time with me they focus on.  What happens the other hundred or more hours during the week is up to them, but with the basic information I hand to them, they become survivors. 

Each day the "Army of Awesome" that I am so lucky to lead becomes stronger and more alive.  There is something very special about helping people become better and I am so damn grateful to be able to give that to others, through intense exercise, nutritional information, and motivation.  It's time to step out of your hamster cage and find yourself a great team, a great "army", and become your very own "All American Badass".

Thank you to all of you who are part of my "Army"

-Activate Fitness

Dedicated. Demanding. Determined.

1 comment:

  1. This Mom of 3 adults and Grand Mom of 4 can kick your butt - Thanks to Mike and Activate Fitness!